National PR
​Whether PR is classed as National or Regional, simply depends on the demographic or the reach of the paper, magazine or platform you’re featured in. Most of our national PR takes shape of case study placement, expert-led features with direct route to brand or product, and straightforward product placement. Online PR offers a direct path to market, with live links just a click away from potential sales.
Regional PR
Regional titles are an excellent way to showcase new and existing brands: they may be smaller in circulation but they are generally more generous with their coverage. They will either feature you as a national online brand, with your website as a point of sale, or, if stocked regionally, in a local health store or pharmacy. Plus PR can be tailored to support existing regional stockists (and also encourage new)
Industry PR
Trade PR might be the less glamorous side of media relations, but it is, of course, vital. It increases awareness of your product in your industry and is also often used by national news editors (D2C), as a source for trending or different stories. B2B coverage can also be realised very quickly as many industry titles operate online and will have dedicated business subscribers.